Lessons learned from the industry on creating Original Online Video, Part 3 Tips to get your video found
Part 1 looked at understanding your target audience, and some things to think about as content creators. Part 2 looked at production quality, and in this final part 3 some tips on getting a better page rank for your video.
Less than 20% of marketer use keywords in the filenames of their videos, the number are even smaller for those that use advanced techniques like writing keyword-rich captions and annotations or creating online video libraries.
Blended Search is a method by which many search engines use now for videos, images etc. By optimizing your videos you can more easily get your video to a first-page organic ranking on Google.
There are few interactive marketers that spend time on video optimization which means many of the videos in Google’s index are not well optimized – so if you do, you increase your chances significantly.
Tips to optimize your online videos:
- Insert keywords into your video filenames
- Host your videos on YouTube and embed the YouTube videos in your site. Google algorithms look at how many times a video is viewed, and views from the embedded video on your site will add to your YouTube view count as well
- Optimize YouTube video by adding keywords into your video title, descriptions, and tags
- Embed videos into relevant text pages on your site. The text on those pages will help the search engine figure out what your video is
- Create a video library on your site, so Google will know where to find your video content. Add keyword-rich annotations for each video in the library.
Blog post by Juliette Tai, Director of Research & Competitive Intelligence, Greenlight360
Resources: paidcontent.org, streamingmedia.com, mashable.com, blogs.forrester.com
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